3 posts tagged “web 2.0”
S-Curve, the record label known for hits like “Stacey’s Mom” and the launching of Joss Stone, is re-launching its full service music company and has taken on its first venture for online marketing with its equity stake in Nabbr, a company that creates and distributes viral video players.
The company will be expanding and adding to its larger scope of offerings, looking to the spreading of viral content as well as another tactic of artist management. After a nearly three year absence, S-Curve is coming back with a strong emphasis on Internet marketing, banking on the spreading of its content across social networks with Nabbr’s service. The video players will include video and audio content, as well as tour dates, personal appearance information, contests, merchandise, sales and the ability for artists to chat with fans.
Other Nabbr clients include Justin Timberlake, the Beatles, 30 Seconds to Mars, Amy Winehouse, and other S-Curve artists as well. The music company has also added two artists to its label; We The Kings and Tom Jones. Nabbr is one company that allows traditional media companies to leverage the power of web 2.0.
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BzzAgent, the word-of-mouth media network, will launch a new social network within its service on Monday, entitled the Frogpond.
This new section will create a meeting place for consumers and online networks, where users can discover, experience and review online properties in the same manner as they do with other products. Being able to test a new site, track activity and gain user feedback is increasingly important with online communities, and the Frogpond is looking to allow businesses to reach out to an existing database of consumer reviewers (agents) that are willing to test and share information about the services they’ve tried out. The Frogpond will provide tracking tools for the businesses as well as additional sharing tools for the users, as an effort to encourage the “buzz” to start spreading. These tools will include links and badges, and the ability to share via email and instant messengers.
This is another way in which aspects of the offline world are being moved even further into an online world, and having a hub with access to a large, potential user base is something every start-up is looking for. The model has worked so far for TripAdvisor, and about 20 companies will be anxiously awaiting reviewers upon launch, including iVillage, Sportsvite, OurStage, Kayak, Joopz, and more. Similar services include Spigit and TryBeta.
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PayPerPost, the site that pays people to write about certain products and services on their blogs, has launched a Facebook application. For now, its functionality is limited: it lists Marketplace Opportunities, lists the subjects you’ve written about and (mainly) acts as an affiliate advertisement to put on your Facebook profile and make money when your referrals sign up.
Coupled with the Facebook news feed, however, PPP could potentially become an annoyance on Facebook. You can imagine a scenario in which people could be paid for writing on Facebook blogs, posting certain Facebook apps to their profiles or (worse) filling the News Feed with commercial information like ads. It’s a risk that also increases as more Facebook ad networks spring up: hopefully Facebookers will disown friends that use such services. If not, Facebook itself may need guidelines about what constitutes excessive “feed spam”.
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